Couple of excellent cartoons from Tom Fishburne that make very pertinent points about the use of social media in marketing…
and…
Looking Ahead – Marketing Calendar December 2010
Christmas and New Year are clearly the big events in December for marketers to focus on.
In Australia we also have the official first day of summer (December 1st) and the end of the school year.
Elsewhere, there is the usual selection of more “off-beat” holidays listed over at www.BlueMountain.com including…
14 December – DNA Day
16 December – Jane Austen’s Birthday
21 December – Winter Solstice (Northern Hemisphere)
22 December – Summer Solstice (Southern Hemisphere)
(NOTE: The solstice occurs at 23:38 UTC, so the date depends on location)
December also happens to be “Read-A-Book Month”.
Remember, the coming New Year is a great time to promote personal development products and services as people focus on plans for the year ahead and “New Year’s Resolutions”.
Another Reason Why Marketing Promotions Linked To Events Succeed
This week saw the “Melbourne Cup” horse race here in Australia.
(No luck for me in picking the winner, I’m afraid!)
It’s a big event and known as “The Race That Stops A Nation”.
Even though it’s an official holiday only in Melbourne…
…it might as well be a national holiday for all the work that gets done in the afternoon!
Not only is it a big sporting event…
…but it’s also a big marketing opportunity.
Business analyst IBIS World reported…
More Holiday Promotions Ideas For Marketers
As a follow up to the regular “Looking Ahead – Marketing Calendar” feature, here’s a special guest post from Troy White from “The Total Package”.
Some great marketing tips that can be applied for other seasonal events, not just Christmas.
Over to Troy and his “Holiday Promotions Ideas You Can Take To The Bank”…
*****
Looking Ahead – Marketing Calendar November 2010
Time to look ahead to November at events that can be used to base a marketing promotion or campaign around.
Before that, the big event looming on the marketing calendar is, of course, Christmas and New Year. Well worth getting organised if you haven’t already done so. The big retailers have had Christmas merchandise on the shelves for some time already.
Back to November…