Marketing – Page 68

Marketing In 2011 – Thoughts On The Year Ahead

A belated “Happy New Year”! I’ve been away over the Christmas and New Year period visiting family in the UK and just got back.

Unfortunately, haven’t quite mastered the art of being a “Road Warrior”…

…so apologies for the lack of posts these last few weeks.

Now, at this time of year, it’s pretty common for people to review the past year and and offer up some thoughts on likely trends in the year ahead.

For some reason, I haven’t seen too many posts along these lines so far.

One that is definitely worth your attention is…

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Looking Ahead – Marketing Calendar January 2011

Christmas is fast approaching, along with the end of the year of course. What the hell happened to 2010?!?

Not too late to launch your own Christmas or New Year promotion. With “New Year’s Resolutions” and plans for 2010 on people’s minds right now, it’s a great time to promote health, personal development and pretty much anything linked to achievement and business.

Now, looking ahead to January…

…the main theme is the start of the New Year, of course.

Here in Australia, it’s also…

The summer holidays
In Sydney, the annual festival
“Australia Day” on January 26
Start of the new school year

Elsewhere…

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The Social Media Marketing Delusion…

Couple of excellent cartoons from Tom Fishburne that make very pertinent points about the use of social media in marketing…

and…

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Looking Ahead – Marketing Calendar December 2010

Christmas and New Year are clearly the big events in December for marketers to focus on.

In Australia we also have the official first day of summer (December 1st) and the end of the school year.

Elsewhere, there is the usual selection of more “off-beat” holidays listed over at www.BlueMountain.com including…

14 December – DNA Day

16 December – Jane Austen’s Birthday

21 December – Winter Solstice (Northern Hemisphere)

22 December – Summer Solstice (Southern Hemisphere)

(NOTE: The solstice occurs at 23:38 UTC, so the date depends on location)

December also happens to be “Read-A-Book Month”.

Remember, the coming New Year is a great time to promote personal development products and services as people focus on plans for the year ahead and “New Year’s Resolutions”.