Couldn’t resist posting this wonderful cartoon from Tom Fishburne…
Ties in nicely with recent posts about storytelling.
Well worth reiterating the point that one of the most common mistakes in marketing and advertising is…
Looking Ahead – Marketing Calendar May 2011
After the event-intensive frenzy of April…
…May is fairly quiet.
In Australia there is…
May 2 – Labour Day (in Queensland)
May 8 – Mother’s Day
…and “Australian Fashion Week” starts on May 2.
Winter is fast approaching and the season can provide a reason for an Autumn themed promotion.
Elsewhere around the world…
More Examples Of Stories In Marketing
In the previous post, Seth Godin shared a couple of examples of how to use story telling in marketing to get great results…
“Seth Godin Says This About Stories And Marketing”.
That sparked off a couple of ideas and here are 2 more examples that I came across recently…
Seth Godin Says This About Stories And Marketing
EDITOR’S NOTE: Copywriting giant Clayton Makepeace recently decided to cease publishing “The Total Package” on a regular basis. That’s a great shame because it really was a great resource for direct response copywriters and marketers. To fill some of the gap I’ve contacted some of the people who contributed to “The Total Package” and a number have kindly agreed to let me republish their articles.
Here’s something from small business marketing expert Troy White titled “What Seth Godin Has To Say About Story Telling In Marketing”.
Over to you Troy…
*****
Social Media: To Outsource Or Not? That Is The Question…
…with apologies to W. Shakespeare and kudos to the great Tom Fishburne for this cartoon…
Tom’s full article is at “outsourcing social media“.
So to outsource or not?
Well, one thing as a business owner or manager you should NEVER outsource is…