This is the first in a series of posts that aim to provide you with useful tips and strategies to improve your conversion results on your website, in particular from landing pages.
It’s not much good getting traffic to your website if, once there, the visitor doesn’t take the action that you want them to take.
If you’re an experienced online marketer it’s likely that some of these techniques will be familiar to you. However, it’s putting them into practice that will make the difference to your results and the bottom line.
As with all direct response marketing, the key to getting the best results is to TEST. All the tips and strategies I’m going to share with you have been field tested and proven to work.
BUT they haven’t been tested for your unique circumstances yet. The only way you’re going to discovered the optimum approach for your business is to test alternatives and track the results.
It’s also important to remember, though, that for these techniques to work, you have to have a viable market to begin with. You need a market that has enough people willing to spend money on what you offer to make the business viable.
If that’s the case and you have a half-way decent offer, there’s little doubt that a few changes and testing will yield you improved results.
With that being said, here’s the first tip…
Call me stupid…
A little later than usual…apologies…here’s a look at events in June 2011 that you can use as the basis for a promotion or campaign in your marketing.