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Seth Godin Says This About Stories And Marketing

EDITOR’S NOTE: Copywriting giant Clayton Makepeace recently decided to cease publishing “The Total Package” on a regular basis.  That’s a great shame because it really was a great resource for direct response copywriters and marketers.  To fill some of the gap I’ve contacted some of the people who contributed to “The Total Package” and a number have kindly agreed to let me republish their articles.

Here’s something from small business marketing expert Troy White titled “What Seth Godin Has To Say About Story Telling In Marketing”.

Over to you Troy…

*****

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Looking Ahead – Marketing Calendar April 2011

Here’s our monthly feature looking ahead to April…

…at events and anniversaries that marketers can use to base promotions around.

April 1 is, of course, the prankster’s delight “April Fool’s Day”.  Use carefully, this can backfire on you!

Then Easter is the big event of the month.  it’s late this year and falls on April 22-25.

In Australia, this causes a few problems because April 25 is Anzac Day.  The result is that April 26 is the public holiday in respect of Anzac Day…

…which makes a super-long holiday weekend!

It’s also the Jewish Passover from April 19-26.

Also in Australia, there is Sydney’s Royal Easter Show (14-27  April)…

…plus comedy festivals in both Melbourne and Sydney.

In the UK, there’s also…

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Looking Ahead – Marketing Calendar March 2011

Time for our monthly look at upcoming holidays, events and anniversaries…

…that smart direct response marketers can use to build a campaign or promotion around.

In Australia, there is a lot going on in March.

The Sydney Mardi Gras Festival kicks off on February 19 and concludes with the famous parade and party on March 5.

There is also…

6 March – Clean Up Australia Day

7 March – Labour Day (WA)

14 March – Commonwealth Day, Labour Day (Victoria), Canberra Day (ACT), Adelaide Cup, Eight Hours Day (Tasmania)

21 March – Autumn Equinox

26 March – NSW State Elections

It’s also St. Patrick’s Day on 17 March, which tends to be enthusiastically observed in Australia, even though it’s not an official holiday!

More broadly around the world…

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