Marketing – Page 66

Looking Ahead – Marketing Calendar March 2011

Time for our monthly look at upcoming holidays, events and anniversaries…

…that smart direct response marketers can use to build a campaign or promotion around.

In Australia, there is a lot going on in March.

The Sydney Mardi Gras Festival kicks off on February 19 and concludes with the famous parade and party on March 5.

There is also…

6 March – Clean Up Australia Day

7 March – Labour Day (WA)

14 March – Commonwealth Day, Labour Day (Victoria), Canberra Day (ACT), Adelaide Cup, Eight Hours Day (Tasmania)

21 March – Autumn Equinox

26 March – NSW State Elections

It’s also St. Patrick’s Day on 17 March, which tends to be enthusiastically observed in Australia, even though it’s not an official holiday!

More broadly around the world…

Today (February 2) is “Groundhog Day” which gives me the perfect excuse to post this trailer…

…with an important marketing lesson to follow…

I love this movie and watched it again recently.

If you’re not familiar with the story…

No excuse needed to post a cartoon from the great Tom Fishburne…

…but check out the full post “idea voodoo” for a wonderful example of some very smart marketing…

…you might even say it’s an example of adding some voodoo to the marketing mix!

If you’re a marketer about to jump on the social coupon bandwagon…

…might be worth reflecting on this for a moment…

Now, I’m not suggesting that you “Be afraid, very afraid” of social coupons, but…

Next month is February…

…and that means Valentine’s Day (February 14, of course)!

Other dates of note…

2 February – Groundhog Day

3 February – Chinese New Year (it’s the “Year of The Rabbit”)

6 February – Monopoly first went on sale in 1935

21 February – Presidents’ Day (USA)

For more unusual anniversaries and events, as usual www.BlueMountain.com is a great source. Couple that caught my eye this month…

22 February – Happy Thinking Day

…and in complete contrast…

24 February – National Obnoxious Day!!

Happy promoting!