Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
In the previous post, Seth Godin shared a couple of examples of how to use story telling in marketing to get great results…
“Seth Godin Says This About Stories And Marketing”.
That sparked off a couple of ideas and here are 2 more examples that I came across recently…
EDITOR’S NOTE: Copywriting giant Clayton Makepeace recently decided to cease publishing “The Total Package” on a regular basis. That’s a great shame because it really was a great resource for direct response copywriters and marketers. To fill some of the gap I’ve contacted some of the people who contributed to “The Total Package” and a number have kindly agreed to let me republish their articles.
Here’s something from small business marketing expert Troy White titled “What Seth Godin Has To Say About Story Telling In Marketing”.
Over to you Troy…
*****
…with apologies to W. Shakespeare and kudos to the great Tom Fishburne for this cartoon…
Tom’s full article is at “outsourcing social media“.
So to outsource or not?
Well, one thing as a business owner or manager you should NEVER outsource is…
Here’s our monthly feature looking ahead to April…
…at events and anniversaries that marketers can use to base promotions around.
April 1 is, of course, the prankster’s delight “April Fool’s Day”. Use carefully, this can backfire on you!
Then Easter is the big event of the month. it’s late this year and falls on April 22-25.
In Australia, this causes a few problems because April 25 is Anzac Day. The result is that April 26 is the public holiday in respect of Anzac Day…
…which makes a super-long holiday weekend!
It’s also the Jewish Passover from April 19-26.
Also in Australia, there is Sydney’s Royal Easter Show (14-27 April)…
…plus comedy festivals in both Melbourne and Sydney.
In the UK, there’s also…
Customer service tends to be low on the priority list for most companies…
…especially large companies, for some reason.
Sure, they all pay lip service to the idea…
…but few actually deliver.
Poor Tom Fishburne clearly had a bad experience with United Airlines…
…and from the video in his post “your call is very important”…