Whoa…half of the year is almost gone…
…as I am sharply reminded by preparing this look ahead at upcoming events in July 2011.
Events, occasions and anniversaries, of course, that astute marketers can use as the basis for a campaign or promotion,
Starting with Australia…
…this is a pretty lean month.
It’s the start of the new financial year.
Also the start of the second half of the calendar year. I’ve used this as a reason to encourage people to review their goals, revisit plans and recommit.
It’s also the dead of winter.
Outside of that, you’ll need to rely on local events, company specific occasions or more off-beat anniversaries (see below for more ideas in that area).
In the wider world…
…in the northern hemisphere it’s summer, so scope for appropriate seasonal promotions.
In the USA, July 4 is Independence Day.
Other occasions to note…