Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
Great cartoon from Tom Fishburne sums up one of the biggest mistakes in business and marketing…
The full article “a better mousetrap” contains a number of interesting points and well worth the read.
Two big points to consider…
1. Is anyone going to care about your better mousetrap? Or from a marketing perspective, are enough people going to care to make the product a winner? The article talks about a new book with an interesting approach to this issue; AND…
There’s a solid marketing reason for including the picture on the left of a hot, sexy woman.
Read on to discover the answer…
…but before that let’s look again at celebrities and marketing.
In a previous post we considered…
“Celebrity Perils In Marketing”.
Let’s now consider how, if at all, we can use celebrities in direct response marketing and copywriting.
First up a mistake to avoid…
“Oops! How NOT To Use Celebs Like Naomi Campbell In Your Marketing”.
Then, here’s how you can “piggy back” off of celebrities in the news…
“What I Learned From Barack Obama About Copywriting”.
But what about actually using celebrity endorsements in your promotions. Should “hard-core” direct marketers even bother?
Well…
Saw this item (with the lead “Recipe For Disaster”)…
“Classic menu items and why chefs hate them”
…and was reminded of a surprisingly common marketing blunder.
Namely…
… that a company or marketer gets tired of a promotion and stops it…
…before the market actually loses interest.
The result at a minimum is not making the most of that particular campaign.
At worst…
I confess I was absolutely intrigued when I came across this item…
Apparently, Mike is not the ideal brand ambassador…
“He doesn’t have a job, he’s not someone girls want to date because he doesn’t treat them well, and guys don’t want to be him. He doesn’t fit the ‘hot boy-next-door’ image.”
I think Mike could be on to something here! Imagine the possibilities…
With the arrival of September, we’ve come to the start of the run-in to the end of the year.
In Australia, it’s the beginning of spring…
…and in the north it’s the end of summer and back to work and school.
On September 23, it’s the autumn equinox in the north and the spring equinox in the south (the time will vary, depending on your location).
Events specific to Australia…
Sep 1 – National Wattle Day AND First Day Of Spring
Sep 3 – Australian National Flag Day
Sep 4 – Fathers Day
There’s also the nation’s biggest flower festival, Floriade, in Canberra from September 17 to October 16.
Around the world…