There’s a solid marketing reason for including the picture on the left of a hot, sexy woman.
Read on to discover the answer…
…but before that let’s look again at celebrities and marketing.
In a previous post we considered…
“Celebrity Perils In Marketing”.
Let’s now consider how, if at all, we can use celebrities in direct response marketing and copywriting.
First up a mistake to avoid…
“Oops! How NOT To Use Celebs Like Naomi Campbell In Your Marketing”.
Then, here’s how you can “piggy back” off of celebrities in the news…
“What I Learned From Barack Obama About Copywriting”.
But what about actually using celebrity endorsements in your promotions. Should “hard-core” direct marketers even bother?
Well…