I’ve commented before about the zany, but highly effective, marketing campaign featuring superstar meerkat “Aleksandr Orlov” and his “Compare The Meerkat” site…
“Emotional Direct Response Meerkating?!?”
So I was interested in this recent article…
“Comparethemarket warns Google to play fair”
…and decided to take a look at the what’s been happening with the campaign.
The results of the campaign continue to be impressive…
According to the company, Comparethemarket has a market share “north of 30 percent”.
Sales at the parent company were up 19% although profits looked to be flat.
But, I’m wondering if they might be getting a little off track.
In an earlier post I discussed some potential problems…
“Is Direct Response Meerkating Dangerous?”
The latest development involves a line of cute meerkat cuddly toys that customers get as a gift when they purchase insurance…
…as we see here…
Couple of problems I see with this…