May 2014 is approaching…
…so time for smart marketers to plan ahead and look at some of the holidays, events and anniversaries in the month that can be used as part of an “event driven marketing” strategy.
The two standout occasions are…
…firstly “May Day” (May 1, of course)…
…and then in most places apart from the UK, “Mother’s Day”, which this year falls on Sunday May 11.
“May Day” (May 1) is an occasion widely observed in the northern hemisphere and originally was a pagan festival linked to Spring and fertility.
Wikipedia has more about May Day traditions…
…including in the UK the May Pole, the May Queen and Morris Dancing.
Like many originally pagan festivals, May Day has been co-opted by the Church and in many Catholic countries May is a month honouring the Virgin Mary.
In the modern era, May Day has also come to be known as “International Workers’ Day” and associated with the labour movement.
And here’s a more detailed list of events…