One of the highest payoff activities in marketing is to prepare a marketing calendar. And it’s never too early to map out a calendar for the coming year 2014!
As well as this article to give you ideas…
…here’s a great post from copywriter Ray Edwards…
“How To Create A One-Page Marketing Plan”.
It’s taken from one of Ray’s regular podcasts, so you can listen along if you wish.
Now, this was originally published last year so it talks about creating a marketing plan for 2013…
…but the principles are pretty much timeless and apply to 2014.
In passing, included in that article is a GREAT resource for event-driven marketers…
…a comprehensive calendar of events!
Even better, there’s a specific calendar for every major country, so you can create your own list of events that are relevant to your local area!
With that said, let’s get down to business with a core calendar that can be used pretty much anywhere for the coming year 2014.
January – New Year (Chinese New Year on January 31 – “Year of The Horse”)
February – Groundhog Day, Valentine’s Day
March – St Patrick’s Day
April (18-21) – Easter
June – Mid Year (mid-summer northern hemisphere, mid-winter southern hemisphere)
October – Halloween
December – Christmas
To fill out the schedule…