I was recently prompted to take another look at the book “The Ultimate Sales Machine” by Chet Holmes.
Sadly, Chet died in 2012 at a relatively young age. At the time I posted this…
“Chet Holmes – Marketing And Business Giant”
…with a brief introduction to what turned out to be his only book.
After a rather longer interval than I intended, here’s a fuller review of “The Ultimate Sales Machine”, a book that deserves a place in any serious business and marketing library.
Chet Holmes was widely regarded as “America’s greatest business growth expert” and one of the greatest teachers of marketing, sales and business success. A business partner of giants such as Jay Abraham, Tony Robbins and Brian Tracy, Chet cut his teeth and first made his name working for Charlie Munger, long-term business partner of Warren Buffet.
“The Ultimate Sales Machine” was Chet’s first and only mainstream book. As the title suggests, the main focus of the book is on making more sales but there is a lot more to the book than that. The book incorporates much of Chet’s broader business philosophy and it might be better thought of as a guide to “Complete Business Success And The Ultimate Sales Machine.”
The core of the book is indeed Chet’s blueprint for building your own top-notch sales machine. That includes…
1. Setting your sales strategy and approach
2. Getting the right people for your sales team
3. The tactical nitty-gritty of implementing the sales strategy, making the sale and then keeping customers happy over the long term.
Before that, the first 3 chapters cover what Chet calls the ”building blocks you must have…to succeed long term”. They are…
