Let’s take a look at the coming month of February 2015 for the various holidays, events and anniversaries that smart marketers can use as the basis for a promotion or campaign.
And although we’re looking just one month ahead at February, it’s never too early to get started on your preparation for months and major events later in the year.
In 2015 Easter falls on 3-6 April and no doubt hot cross buns and Easter Eggs will soon be on sale!
Back to February and Valentines Day (February 14) is the standout occasion for the month pretty much everywhere.
Chinese New Year falls on February 19 (and 2015 is the “Year Of The Sheep”).
Remember also “Groundhog Day” (February 2) which is, I suggest, now part of the popular consciousness thanks to the classic Bill Murray movie.
Looking at general events… [Read more…]