Marketing – Page 33

Holiday Promotions Ideas For Marketers 2015

Christmas and the New Year are fast approaching. Next week sees the “Thanksgiving” holiday in the USA and “Black Friday” on November 27, which seems to have become a world-wide phenomenon in recent years. This traditionally marks the start of the Christmas shopping season…in reality, of course, that has been in full swing for some time now.

So, if you haven’t already got everything lined up for your seasonal promotions…now would be a good time to do so! To provide some ideas and inspiration if needed, I’m republishing a post that over the years has proved very popular. It’s by Troy White and was originally published at Clayton Makepeace’s “Total Package” site (sadly, no longer active). The piece was originally published w-a-a-y back in 2008, so some of the references will need to be updated, but the core ideas and principles are timeless. Take it away Troy with some “Holiday Promotions Ideas You Can Take To The Bank”…

*****

Holiday shopping season is now in full swing … are you doing everything possible to make the last couple months of your year the best?

Right now is when you need to be out there in front of your clients – showing them exactly why they should shop with you again.

This is on top of your efforts to attract new clients.

How To Maximize Your Results

This Holiday Season With 8 Easy Steps

1) First thing you need to do is make them an offer they can’t refuse.

And the easiest way to do that is to bundle your products and services in new “Holiday Packages” that are not available at any other time of the year.

Why? [Read more…]

Looking Ahead – Marketing Calendar December 2015

Time to look ahead and consider what’s available to the smart direct response marketer to create…

…a marketing calendar December 2015.

That is to say, occasions, events and anniversaries that we can use as the building block for marketing campaigns and promotions.

December of course means…

…CHRISTMAS…

…with the NEW YEAR not far behind as a marketing event.

PLEASE do not neglect the marketing opportunity that the New Year provides for pretty much any business.

Even now in November, it’s not too early to run with the theme…

…”Make 2016 Your Best Year”…

…which can apply to businesses in health, relationships, personal finance and success in general.

In December, New Year’s resolutions will be on people’s mind…

…so this is a fantastic time to promote any kind of personal development product…

…as well as business-oriented offerings.

Remember to plan and launch your New Year promotion well in advance and in good time for January 1.

With Christmas, keep in mind…

…any specific customs in your area.

For example, in Sweden the Yule season starts on December 13 with Santa Lucia Day.

Other significant events in December… [Read more…]

Halloween And The Curse Of Zombie Marketing

Curse Of Zombie Marketing

This Halloween 2015 there’s plenty in the world of marketing to get “spooked” about.

The ghost of the great Claude Hopkins probably still wanders the land wondering what happened to “Scientific Advertising”…

…and would David Ogilvy even recognise the company that he founded and led to such great success?

Their “Marketing Warnings From Beyond The Grave” are still FRIGHTENINGLY relevant!

Another horror blights the land…

…Zombie Marketing!

That’s what happens when… [Read more…]

Looking Ahead – Marketing Calendar November 2015

Here’s the regular look ahead…

…this time at the coming month of November 2015…

…for events, occasions and anniversaries to use for campaigns and promotions in your marketing calendar November 2015.

FIRST…a reminder that the end of the year and CHRISTMAS is fast approaching!

For pretty much all marketers, Christmas and the New Year is a time of peak opportunity to make sales…

…BUT there is a lot of competition of course. So, it’s important to be well prepared.

Before that, November in the USA means…THANKSGIVING (this year on November 26).

(In Canada, Thanksgiving Day is a month earlier on October 12).

“Black Friday” follows, which marks the start of the Christmas season shopping frenzy!

On a more somber note, November 11 is Remembrance Day (Veterans Day in the USA).

There’s also a “Friday the 13th” this month.

Here’s a more comprehensive list of events and occasions… [Read more…]

Brand Building By Direct Marketing

It might sometimes seem that brand building and direct response marketing are mutually exclusive, even diametrically opposed forms of marketing.

And there is an element of truth in that, when you consider modern day brand building as practiced by mainstream advertisers and marketers. Much of what passes for brand building today seems to me to focus far too much on “form” rather than substance and seeks to create an image without too much regard to reality.

It wasn’t always that way of course. In a previous era, different marketing approaches were used in a more complementary way to best achieve the business objectives.

And many substantial brands have been built largely through direct response marketing without any image advertising.

I was reminded of this recently by the great Drayton Bird who cites the examples of Readers Digest, MBNA and Churchill Insurance. Other examples would include George Foreman Grill and the Juiceman Juicer (see the excellent book Buy Now!: Creative Marketing That Gets Customers to Respond to You and Your Product
by Rick Cesari for more details on those great direct marketing successes).

Drayton also drew my attention to the following article that he regards as one of the best pieces on this subject. It was written some years ago by his friend and colleague Bill Dyer and it has stood the test of time.

I’ll have some further thoughts about brand building with direct response later…but first here is Bill’s article… [Read more…]

« Previous Page