A quick note on yesterday’s (19 November 2013) meeting of the GKIC London Chapter.
Ably hosted by David White as usual, another afternoon of great marketing information, updates and simply the opportunity to chat and swap ideas with like-minded marketers.
David kicked off the afternoon with a tremendous presentation on creating your own info product, what he calls “Timeless, Treasure, Triggers”. In David’s terms that’s a (usually) digital product that can be sold and which forms part of an automatic system for acquiring new clients. And by recording the presentation there and then, David also demonstrated just how easily it can be done.
After the first break, the next session carried the title “Exposed: The Truth About Newspaper And Magazine Advertising”…which was more a demonstration of the power of a certain kind of headline and ad, rather than a description of what was covered. The session was devoted to analysing in depth a somewhat unusual ad that had performed very well. Best described as a “testimonial ad” with some advertorial elements, the audience got a lot out of the session with a number of people seeing some immediate application for their own business.