[VIDEO] – 3 Headline Templates For Better Response

Recently gave a short presentation at the August meeting of the GKIC London chapter titled…

…”3 Headline Templates For Better Response And A Fatter Bank Balance”.

Here’s the video adapted from that presentation…

The aim of this presentation was to give some usable tools for direct response marketers who may not necessarily be specialist copywriters but who either have existing ads they want to modify or who need to write some copy themselves.

The two areas of copy that generally have the most impact on results are…

1. The headline; and

2. The offer

…not necessarily in that order.

So, it makes sense to have some options when working on your headline.  When I’m working on project, I’ll write anywhere between 25 and 100 different headlines (some of which will be variations on a theme, it’s true)…

…and most copywriters I know are similar.

Here’s what’s covered in the video…

1. Why Headlines Matter

2. 3 Questions Before You Start

3. Headline Template #1

4. Headline Template #2

5. Headline Template #3

6. What To Do Next

As a sample of what’s included, the first template is…

…”Give me [something small] And I’ll Give You [big benefit]”.

Fill in the details between the square brackets with something appropriate to your offer.

I hope you enjoy this short presentation on headline templates…

…and please leave a comment about what you found helpful.