Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
Want more sales rolling in and more cash piling up in your account?
20 concise direct response marketing tips from the great Drayton Bird in this video…
Tip #1 – Write in plain English that your reader can easily understand, rather than obscure corporate-speak jargon
Tip #2 – The value of testing and a surprising result that may annoy sticklers for correct punctuation
For the remaining 18, watch the video.
Why is the great man dispensing these valuable tips free of charge?
Another guest post from friend and copywriting ace Pete Godfrey.
This one is talking about one of the most important elements in your marketing…
…and that’s getting the attention of your audience in the first place.
Couple of notes about the article…
1) Pete talks about “The Collier Principle”. He explains it a little more in the article, but just to clarify, Robert Collier was one of the all-time copywriting greats. His book “The Robert Collier Letter Book” is essential reading for any serious copywriter.
2) Pete also mentions Matt Furey and Dan Kennedy. Dan should need no introduction, he’s one of the giants in the field today of direct response marketing and copywriting. Matt is a very successful marketer whose primary field is strength and fitness.
With that out of the way, over to Pete…
*****
Below, you’ll find 3 Copywriting nuggets you should use constantly to boost your bottom line. These 3 are all about getting attention, because that’s where you start. Use them.
Copywriting Nugget #1: The Collier Principle
In a previous post…
“Info Products For Marketers Made Easy – Introduction”
…we looked at how marketers can use Info Products in a number of different ways (including lead generation and as bonuses).
In this post we look at the first way marketers can speed up the process of creating unique and high quality Info Products.
Private Label Rights Content (“PLR”) is material that was created by a developer who has agreed to distribute licensing rights that provide marketers with the opportunity to revamp, re-package and resell the product as their own creation.
Consider the possibilities if you knew exactly how to take existing content and transform it into a brand new info product that you could use as your own without ever having to lift a finger in developing anything yourself.
This is exactly how thousands of marketers have boosted results without ever having to invest a lot of time and money into creating their own products from the ground floor up. They simply take existing material, rework it so that it’s essentially a fresh new product and use it as part of their marketing strategy.
But you can do more and make it even better.
Even if you’re not in the “Information Marketing” business…
…if you are serious about success as a direct response marketer you need your own high quality “Info Products”.
You need them for…
1) Lead generation
2) Building credibility and TRUST and establishing your authority as an expert in your field
3) Premiums (or bonuses) to add value to your main product offerings
4) Rewarding your customers, promoting loyalty and improving retention
5) Products in their own right as a complement or extension to your main line of business
Put another way, Info Products are a great answer to the problem of having something “Free” to give prospects and customers…
…without devaluing your primary product.
They are a way to stand out from the crowd, explain why the prospect should do business with you rather than the competition…
…and gain TRUST by demonstrating your expertise and giving something of value in advance.
BUT…there’s a problem of course.
Are you a direct response copywriter (or marketer) who’s tired of not getting any respect and acclaim from advertising industry types?
Tired of simply producing results and making tons of sales…
…but not being recognised for your creative genius?
Fed up with missing out on invitations to the “cool” industry events and the chance to mingle with hot-looking members of the opposite sex?
Well, fear not!
Because the great Dean Rieck now reveals…
“6 secrets for winning pointy plastic creative advertising awards”!
Never before has it been this easy to come up with your own creative that will put you at the front of the line for one of those pointy plastic creative advertising awards!
Forget getting results for those pesky clients…
…focus on the real game…