Not just another great cartoon from Tom Fishburne…
…but a very interesting case study in the successful use of social media and viral marketing.
Read the whole thing at…
It concerns the most mundane of products…
…tongue scrapers for oral hygiene!
Actually, the story involves the archetypal lone inventor who had a product he believed in but couldn’t find a market.
What he ended up doing is revealed in this video…
Great story.
And here’ s the video that kicked off this viral sensation…
The marketer behind the campaign attributed the success to what he described as the “4 Cs”…
1. Authentic Content
2. Collaboration with the audience
3. Consistency
4. Clear Call to action
Note that the original video clearly follows the classic direct response model of…
…Problem / Agitate / Solution / Call to action.
Well worth studying this.
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