Here’s a marketing video featuring the Sydney Opera House that I think you’ll enjoy.
It’s based around the “Ship Song” by Nick Cave.
I both LOVE this video…
…and HATE it…
…as I’ll explain after you’ve had a chance to watch it…
OK, wonderful song and wonderfully filmed.
Hits lots of emotional hot buttons…
…and a “feel good” piece.
BUT…
…I wonder how many more tickets this will sell.
Not too many, I would guess.
Sure, anyone who watches this is going to feel good about the Sydney Opera House.
And any visitors to Sydney will be even more likely to want to drop by (but they probably would anyway).
But as I said, in terms of making more dollars…
…this probably won’t make much difference.
The tag line at the end…
“Come make a little history”
…is pretty feeble and, quite frankly, a little obscure.
(Yes, I know it refers to a line in the lyric, but if you don’t know the song or don’t listen closely then it could well leave you scratching your head and wondering.)
No links to websites…
…no phone number for the box office or even details about tours.
So a classic “Image Ad”…
…but as a direct response marketer and copywriter I have to give this a big “Thumbs Down”.
Shame, because the Sydney Opera House is a real treasure…
…wonderful iconic shot at the end.
So enjoy the video and then why not actually catch a show at the Opera House?
Here’s where to find out more…