Want some pointers to writing killer video sales letters?
Look no further than the infomercials on TV like this one promoting the incredible “Slap Chop”!
Has all the classic elements…
1) Grabs attention
2) Demonstrates the benefits (in terms of the end result…all those yummy dishes)
3) Credibility elements
4) Great offer
…PLUS wait, there’s more…
5) Bonus
And gee, the “Slap Chop” reminds me of something else…
…perhaps this?
Amazing how similar the ads are.
The reason of course is…
…they WORK!
I’ve mentioned before the video “Gadgetmania”…
…a great study of the classic pitchmen and the pioneering infomercials.
The principles don’t change…
…so if you want a successful video sales letter…
…it’s well worth studying these classics.