success bullets bencivenga

Copywriting Notes – Makepeace And Bencivenga Part 5

Today we have part 5 of the Clayton Makepeace and Gary Bencivenga interview about the art and craft of copywriting as well as the life of a top copywriter.

When I originally read this interview, this was the section where I really went “Wow!” and sat up and took even closer notice than before.

You see, Gary and Clayton started talking about the mindset of a successful copywriter and in particular how both of them are fans of “Psycho-Cybernetics”, the great personal development classic by Maxwell Maltz.

If you’re looking for the “missing link” to your success as a copywriter, this section of the interview may well provide some valuable signposts.

Here’s Gary… [Read more…]

Copywriting Notes – “Success Bullets” From…

…master copywriter Gary Bencivenga (with a title like that, couldn’t really be any other copywriter!).

Gee, it’s been a while since I posted in this “Copywriting Notes” series.

Hat tip to Lawrence Bernstein for alerting me to a new project from the great Gary Bencivenga.

It’s called “Success Bullets” and it’s all about…

[Read more…]

Rare Treat For Copywriters – New Bencivenga Bullet

Copywriting superstar Gary Bencivenga has just released a new edition of his “Marketing Bullets” newsletter. It’s all about “The 3 Greatest Copywriting Lessons I Ever Learned”.

Essential reading for all copywriters and you can get the details at “Bencivenga Bullets“.

Next post, I will get back to the “controversy” topic I mentioned previously.