In the second of this series about the books and thinkers who have shaped copywriting and direct response marketing as we know it today…
…I am delighted to have the thoughts of David Garfinkel.
David is not only a master copywriter in his own right, but probably the #1 copywriting teacher and coach in the world today.
He also has a vast knowledge of both marketing and business history.
Here is his list of the copywriting books (and works) that have most influenced the industry…