Attended the last-ever EADIM (“European Academy Of Direct And Interactive Marketing”) conference from October 10-12, 2013. Presented by the great Drayton Bird, this was a three day event choc-full of stimulating, insightful and entertaining presentations highly relevant to anyone involved in direct response marketing.
I confess that my main reason for attending was simply to hear what Drayton had to say and he didn’t disappoint with a session looking back over lessons learned from his long and eventful career.
Here’s me with the great man…
“Drayton Bird And Kevin Francis At EADIM 2013”
But there was much more. One of the consequences of Drayton’s long and varied career is that he knows a lot of very talented people, a number of whom he managed to persuade to make a presentation at the EADIM conference.
Every one of those presentations contained useful insights and information and at least one key idea that could make a significant difference to any business. The three standout ideas for me, were…
1. The importance of understanding the customer
Of course, every direct response marketer and copywriter will suggest I’m stating the obvious and merely repeating one of the fundamentals of the discipline. True, but all to often marketers often fail to do this.