...in the UK, anyway. Yes folks, on 1 September 1910, Heinz tomato soup went on sale in the UK for the first time at the very upmarket Fortnum & Mason. (As an aside, interesting how many items that are today staples, started out as "luxury" … [Continue reading]
Copywriting With An ‘S’ Or A ‘Z’?
...or how is a copywriter to handle "American" English, "British" English... ...and even "Australian" English?!? Had an email from a client recently with a query over the correct spelling of a particular word... ...is it with an "s" or a … [Continue reading]
Pete Godfrey’s ‘Business Profits Triangle’ – Part 3
Today we have the third and final part of my recent interview with copywriter Pete Godfrey in which we conclude our discussion of his "Business Profits Triangle". The focus is on copywriting and how the 3 sides of the triangle inter-relate. Let's … [Continue reading]
Pete Godfrey’s ‘Business Profits Triangle’ – Part 2
Here's the second part of my recent interview with Ace copywriter and marketer Pete Godfrey talking about his "Business Profits Triangle". In this section, we move on to discussing the second side of the triangle and that's marketing. More … [Continue reading]
Pete Godfrey’s ‘Business Profits Triangle’ – Part 1
Recently had the chance to interview my good mate Pete Godfrey, one of Australia's (the world's even!) best direct response copywriters. The topic was what Pete calls the "Business Profits Triangle"... ...how mindset, marketing and copywriting … [Continue reading]