Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
Time for our monthly look at upcoming holidays, events and anniversaries... ...that smart direct response marketers can use to build a campaign or promotion around. In Australia, there is a lot going on in March. The Sydney Mardi Gras Festival … [Continue reading]
Today (February 2) is "Groundhog Day" which gives me the perfect excuse to post this trailer... ...with an important marketing lesson to follow... I love this movie and watched it again recently. If you're not familiar with the story... … [Continue reading]
Been a while since my last "Marketing And Movie Trailers" post... ...and as I've been to the movies a couple of times recently... (to see "The King's Speech" and "The Black Swan", since you ask) ...thought it was time for another. "The King's … [Continue reading]
No excuse needed to post a cartoon from the great Tom Fishburne... ...but check out the full post "idea voodoo" for a wonderful example of some very smart marketing... ...you might even say it's an example of adding some voodoo to the marketing … [Continue reading]
Top copywriter Ray Edwards has just released a book titled "Writing Riches"... ...where he spills the beans on his approach to writing compelling copy that brings in the sales. The book has just been released, so obviously I haven't read it yet. … [Continue reading]