Public service announcement time. No doubt you've been following events in Japan and are as horrified as I am at the scale of the destruction. Here in Australia (and NZ) we've had our fair share of natural disasters this year... ...but they're … [Continue reading]
Social Media: To Outsource Or Not? That Is The Question…
...with apologies to W. Shakespeare and kudos to the great Tom Fishburne for this cartoon... Tom's full article is at "outsourcing social media". So to outsource or not? Well, one thing as a business owner or manager you should NEVER outsource … [Continue reading]
Looking Ahead – Marketing Calendar April 2011
Here's our monthly feature looking ahead to April... ...at events and anniversaries that marketers can use to base promotions around. April 1 is, of course, the prankster's delight "April Fool's Day". Use carefully, this can backfire on you! Then … [Continue reading]
Marketing And Movie Trailers – Unknown
As "Taken" is one of my favourite movies of the last couple of years... ..."Unknown" featuring Liam Neeson in an action-hero role was guaranteed to grab my attention! Here's the trailer... Let's see how it stacks up against our trailer … [Continue reading]
Are Your Customers About To Hang Up On You…Permanently?
Customer service tends to be low on the priority list for most companies... ...especially large companies, for some reason. Sure, they all pay lip service to the idea... ...but few actually deliver. Poor Tom Fishburne clearly had a bad experience … [Continue reading]