Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
Not just another great cartoon from Tom Fishburne... ...but a very interesting case study in the successful use of social media and viral marketing. Read the whole thing at... "brandtube" It concerns the most mundane of products... … [Continue reading]
This story caught my eye and demonstrates, among other things, the enduring power of (1) controversy and (2) sex... "Jack Wills censured for 'overtly sexual' catalogue" There's also a "Royal" connection (apparently Prince Harry is a fan of the … [Continue reading]
In the previous post, Seth Godin shared a couple of examples of how to use story telling in marketing to get great results... "Seth Godin Says This About Stories And Marketing". That sparked off a couple of ideas and here are 2 more examples that I … [Continue reading]
EDITOR'S NOTE: Copywriting giant Clayton Makepeace recently decided to cease publishing "The Total Package" on a regular basis. That's a great shame because it really was a great resource for direct response copywriters and marketers. To fill some … [Continue reading]
Outstanding post from Lawrence Bernstein over at the Info Marketing Blog titled... "The Power Concept In Copy". Some fascinating background to one of the most effective ads ever written... ...along with some info on a couple of marketing … [Continue reading]