Great series of posts recently by Randy Gage on the topic of HEALTH... ...that will be of particular interest to copywriters and marketers. Of course, good health is important for everyone... ...but for independent entrepreneur types like us, it's … [Continue reading]
Brief Thoughts On The Royal Wedding…
I confess I originally wasn't going to watch the Royal Wedding of Prince William and Kate Middleton... ...(now the Duke and Duchess of Cambridge, of course)... ...but I did in the end. And what a wonderful occasion. Couple of things to note for … [Continue reading]
ANZAC Day 2011
ANZAC Day is arguably the most sacred day in the nation's calendar... ...and here's a good article in "The Australian"... "The next Anzac century." ...that expands a little on the reasons why. And on this ANZAC Day 2011, here's a recently … [Continue reading]
Why The Brand Didn’t Live Happily Ever After…
Couldn't resist posting this wonderful cartoon from Tom Fishburne... Ties in nicely with recent posts about storytelling. Well worth reiterating the point that one of the most common mistakes in marketing and advertising is... … [Continue reading]
Looking Ahead – Marketing Calendar May 2011
After the event-intensive frenzy of April... ...May is fairly quiet. In Australia there is... May 2 - Labour Day (in Queensland) May 8 - Mother's Day ...and "Australian Fashion Week" starts on May 2. Winter is fast approaching and the season … [Continue reading]