Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
Saw this item (with the lead "Recipe For Disaster")... "Classic menu items and why chefs hate them" ...and was reminded of a surprisingly common marketing blunder. Namely... ... that a company or marketer gets tired of a promotion and stops … [Continue reading]
I confess I was absolutely intrigued when I came across this item... "Jersey Shore's Mike 'The Situation' Sorrentino to be paid by Abercrombie & Fitch to not wear their clothes" Apparently, Mike is not the ideal brand ambassador... "He doesn't … [Continue reading]
With the arrival of September, we've come to the start of the run-in to the end of the year. In Australia, it's the beginning of spring... ...and in the north it's the end of summer and back to work and school. On September 23, it's the autumn … [Continue reading]
Been a while since I featured one of Tom Fishburne's wonderful cartoons... ...and this I think is a classic. Now, I confess that there are occasions where as a direct response marketer it would be nice to have this kind of offer available to … [Continue reading]
Here's a marketing video featuring the Sydney Opera House that I think you'll enjoy. It's based around the "Ship Song" by Nick Cave. I both LOVE this video... ...and HATE it... ...as I'll explain after you've had a chance to watch it... OK, … [Continue reading]