Want some pointers to writing killer video sales letters? Look no further than the infomercials on TV like this one promoting the incredible "Slap Chop"! Has all the classic elements... … [Continue reading]
Marketing And Movie Trailers – The Debt
This trailer for the new thriller "The Debt" caught my eye... I'm a big fan of Daniel Silva's "Gabriel Allon" novels, so the Israeli angle grabbed my attention... ...along with an absolutely top-notch cast. Let's go through our trailer … [Continue reading]
Looking Ahead – Marketing Calendar October 2011
October is approaching... ...and probably the stand-out event from a marketing perspective is (frighteningly) Halloween! Skimming through some (very old) back issues of the Dan Kennedy newsletter, came across these pieces of copy that are … [Continue reading]
Memo To The Twinings Marketing Department…
..."Thank You" for the gift... ...BUT go and read Chapter 13 of "Scientific Advertising" IMMEDIATELY! End of memo. This was prompted by the receipt in my mail box today of a very nice-looking small package from the tea company Twinings (of … [Continue reading]
Still Got Those “Someone Else Made All The Money” Marketing Blues
This caught my eye today... "Last of the legendary Delta bluesmen" ...noting the passing on to the great gig in the sky of bluesman David "Honeyboy" Edwards. I confess I had never heard of Mr Edwards until today... ...but like many rock fans … [Continue reading]