Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
Welcome to this months "Looking Ahead" feature where we'll review events, occasions, holidays and anniversaries that you can use in an event-driven marketing promotion or campaign. Main event is the 2012 Summer Olympics in London which will be in … [Continue reading]
...to this delightful Tom Fishburne cartoon that lampoons the pretension behind so much mainstream marketing drivel. More about the marketing idea... "'Brand Laddering' is one of the most common marketing tools. To drive growth and loyalty, … [Continue reading]
Let's take a look at the coming month at events. occasions, holidays and anniversaries that can form the basis for a marketing calendar in July 2012. The big event of the month is the 2012 Summer Olympic Games that start on July 27 and run through … [Continue reading]
Just a quick post to note the anniversary of the birth of the great, one-and-only, Gary Halbert (12 June 1938). Couple of places to check out... The Gary Halbert Fan Page on Facebook ...and, of course... The Gary Halbert Letter ...a treasure … [Continue reading]
There's an awful lot of nonsense talked about online copywriting and how it's "different" from the regular variety. Much of this is in support of the commendable aim of differentiating the speaker or writer as an expert in a particular niche (in … [Continue reading]