Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
Received this marketing piece with a recent issue of Australian "Men's Health"... It's for a product called... "The Men's Health Big Book Of 15-Minute Workouts". Now it caught my attention as being both... 1) A good example of re-purposing and … [Continue reading]
Welcome to this look ahead at the month of October 2012 and the events, anniversaries and occasions that a switched on marketer can use as the basis and reason for an event-driven promotion. This month I'll cover "global" events first before looking … [Continue reading]
...or how to infuriate your customers and followers in one easy lesson. (NOTE: "Mal-Marketing" - a term of my own creation denoting marketing action so poor that not only does it fail to achieve the objective, it actually has damaging business … [Continue reading]
No B.S.Trust-Based Marketing: The Ultimate Guide to Creating Trust in an Understandably UN-Trusting World Outstanding new book from Dan Kennedy with contributions from Matt Zagula. This is pretty much all Dan (unlike some books with his name on the … [Continue reading]
Nothing to do directly with marketing or copywriting... ...but everything to do with the power of the human spirit and the drive to explore and discover. Astronaut Neil Armstrong, the first man to walk on the Moon, died yesterday (25 August) at the … [Continue reading]