Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
Great cartoon from Tom Fishburne about a current fad in mainstream marketing-land... "Marketers are in a mad rush to target Millennials. They are the largest consumer group in history and expected to spend more than Baby Boomers by … [Continue reading]
Welcome to the regular "Looking Ahead" feature where we consider the coming month, September 2013… …and the events, occasions, anniversaries and holidays that smart direct response marketers can use as the foundation for event-driven marketing … [Continue reading]
Two types of marketer will find the book... "No BS Marketing To Leading Edge Boomers And Seniors" ...very useful. Those who already market to Leading Edge Boomers And Seniors ("LEB/S")... ...and everybody else. That because... ...the LEB/S … [Continue reading]
Welcome to this month's “Looking Ahead” feature. Here we’ll review events, occasions, holidays and anniversaries that you can use in an event-driven marketing promotion or campaign in August 2013. It's a pretty barren month for major holidays. In … [Continue reading]
When you write copy, you are first and foremost looking to make a sale. And often in looking to make the sale, we need to persuade the person that we are addressing that they need to make a change. That's most obviously the case when selling any … [Continue reading]