The October meeting of the GKIC London Chapter took place yesterday. As always a great event and a great opportunity to meet up with like minded direct response marketers. Once again a very big “THANK YOU” to David White who is the organiser and … [Continue reading]
Looking Ahead – Marketing Calendar November 2013
Time to look-ahead at the month of November 2013… ...for events, occasions and anniversaries we can use as the basis for marketing campaigns and promotions. FIRST...we’re fast approaching the end of the year... and that means CHRISTMAS, of course. … [Continue reading]
Can’t Believe I Made This Copywriting Blunder…
It's painful to admit... ...but sometimes I do make what are, in hindsight, fairly elementary blunders in a piece of copy work. In any piece of direct response copywriting, the principal objective is to get the reader to take a specific … [Continue reading]
Reality In Marketing – What Place For Social Media?
I recently tweeted this post from Malcolm Auld... "Why Labor's social media failed..." ...because it contains a number of very interesting points for marketers considering how to use social media. (For non-Australian readers, the context of this … [Continue reading]
Looking Ahead – Marketing Calendar October 2013
Let's take a look ahead at the month of October 2013 and the events, anniversaries and occasions that a clever marketer can use as the basis and reason for an event-driven promotion. The stand out occasion, and one beloved of marketers, is of course … [Continue reading]