Here's the monthly look ahead at the coming month, April 2013... ...and the events, holidays and anniversaries that a smart marketer can use as the foundation for an event-driven campaign or marketing promotion. Easter falls mainly in the month of … [Continue reading]
Looking Ahead – Marketing Calendar March 2013
Here's a look at the events anniversaries and holidays in the coming month (March 2013) that we can use to build a marketing campaign, product launch or promotion around. First, in Australia… March 1- First day of autumn (already!) March 2 – Mardi … [Continue reading]
How To Write Sales Letters That Sell – Book Review
Over the Christmas break during a trip back to the UK, I finally got around to reading... How to Write Sales Letters That Sell ...by the great Drayton Bird. The book was first published back in 1994 and my copy is the second edition (from … [Continue reading]
Success And Goal Setting Tips For 2013 (Not Just For Copywriters)
Last year this post was well received... "Goal Setting And Success Tips For 2012 (Not Just For Copywriters" ...so here's an update for the coming year. Once again the great John Carlton has republished... "The Rest Of Your Freakin' … [Continue reading]
Looking Ahead – Marketing Calendar February 2013
It’s that time of the month again to look forward at next month (February 2013) and review the various holidays, events and anniversaries that smart marketers can use as the basis for a promotion or campaign. As an aside, seems it’s never too early … [Continue reading]