The February 2014 meeting of the GKIC London Chapter was held yesterday at "The Anthologist" in Central London. Another full house was treated to an afternoon of great marketing information and tips along with the opportunity to meet and chat with … [Continue reading]
Looking Ahead – Marketing Calendar March 2014
Time to look ahead at the month of March 2014 at events anniversaries and holidays that we can use to build a marketing campaign, product launch or promotion around. The main event of general relevance is St Patrick's Day on March 17. Plenty of … [Continue reading]
GKIC London Chapter – Meeting 21 January 2014
The first meeting for 2014 of the GKIC London Chapter took place last Tuesday (21 January 2014) and once again provided some great direct marketing information along with a wonderful opportunity to meet up with like minded marketers and … [Continue reading]
Looking Ahead – Marketing Calendar February 2014
Time to take a look at the coming month of February 2014 for the various holidays, events and anniversaries that smart marketers can use as the basis for a promotion or campaign. And although we're looking just one month ahead at February, it’s … [Continue reading]
So, Have Tesco Made A Marketing Mistake?
I've mentioned before my somewhat unfashionable admiration for the supermarket giant Tesco... ...and lately they do seem to have slipped a little. From the US debacle of "Fresh and Easy"... ...to lagging sales and profits. There are some serious … [Continue reading]