Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
Time to take a look at the coming month of February 2014 for the various holidays, events and anniversaries that smart marketers can use as the basis for a promotion or campaign. And although we're looking just one month ahead at February, it’s … [Continue reading]
I've mentioned before my somewhat unfashionable admiration for the supermarket giant Tesco... ...and lately they do seem to have slipped a little. From the US debacle of "Fresh and Easy"... ...to lagging sales and profits. There are some serious … [Continue reading]
If you're using the quiet days between Christmas and New Year (or even early January) to plan and prepare for marketing success in 2014... ...here are some pieces you might find thought-provoking and useful. First up... ...probably the highest … [Continue reading]
Hope you enjoyed a wonderful Christmas! At the end of the year and especially in the lull between Christmas and New Year... ...it's a good time to take a little time to reflect on what major trends might impact on marketers and marketing in the … [Continue reading]
A few years back master marketer and copywriter Ted Nicholas sent out a holiday message that included a piece of writing that Ted especially likes. It’s the famous piece by Ralph Waldo Emerson… “To laugh often and much; to win the respect … [Continue reading]