Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
It's painful to admit... ...but sometimes I do make what are, in hindsight, fairly elementary blunders in a piece of copy work. In any piece of direct response copywriting, the principal objective is to get the reader to take a specific … [Continue reading]
I recently tweeted this post from Malcolm Auld... "Why Labor's social media failed..." ...because it contains a number of very interesting points for marketers considering how to use social media. (For non-Australian readers, the context of this … [Continue reading]
Let's take a look ahead at the month of October 2013 and the events, anniversaries and occasions that a clever marketer can use as the basis and reason for an event-driven promotion. The stand out occasion, and one beloved of marketers, is of course … [Continue reading]
I mentioned in passing the last GKIC London Chapter meeting in this post... ..."[VIDEO] - 3 Headline Templates For Better Response"... ...but I have been a little remiss in not publicising this monthly meeting for marketers more vigorously. First … [Continue reading]
Recently gave a short presentation at the August meeting of the GKIC London chapter titled... ..."3 Headline Templates For Better Response And A Fatter Bank Balance". Here's the video adapted from that presentation... The aim of this presentation … [Continue reading]