Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
The great Drayton Bird recently drew my attention to a company called Persado that seems intent on destroying the livelihood of a great many copywriters. The Wall Street Journal reports... "Persado Raises $21 Million to Replace Human Copywriters … [Continue reading]
Here’s our regular look ahead at the coming month, April 2015… …and the events, holidays and anniversaries that a smart marketer can use as the foundation for an event-driven campaign or marketing promotion. The two main events of general interest … [Continue reading]
The February meeting of the GKIC London Chapter took place on 24 February 2015... ...at our new venue, "The Happenstance" on Ludgate Hill. A full schedule with 4 speakers... ...plus the opportunity to catch up with old friends, meet new members … [Continue reading]
We're at the start of the Lunar (Chinese) New Year (19 February is the first day of the new year). The "Year Of The Horse" has just ended... ...but in the West there's some confusion over what this New Year should be called. Some say it's the … [Continue reading]
I wasn't going to post anything this Valentine's Day... ...but the media is, naturally, chock-full of romance-themed articles like "100 best love songs of all time" in the UK "Daily Telegraph" which did remind me of this genuine classic ... And for … [Continue reading]