Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
There seems to be a collective anxiety in the world of marketing as business owners and managers ask themselves... 1. Do I need to be involved in social media? 2. If so, how do I do that? Or, in the case of the second question, of the numerous … [Continue reading]
May 2015 is approaching… …so time for smart marketers to plan ahead and look at some of the holidays, events and anniversaries in the coming month that can be used as part of an “event driven marketing” strategy. You can then use these ideas to put … [Continue reading]
Nothing like a marketing cartoon from the great Tom Fisburne to brighten up the day and make an incisive marketing point at the same time! In this post... "technology can't save a boring marketing idea" ...Tom reports on his recent trip to SXSW … [Continue reading]
The members (and a few selected guests) of the GKIC London chapter gathered for the March meeting on 17 March at "The Happenstance" on Ludgate Hill. Hosted by the indefatigable David White, members enjoyed another full and varied program of … [Continue reading]
The great Drayton Bird recently drew my attention to a company called Persado that seems intent on destroying the livelihood of a great many copywriters. The Wall Street Journal reports... "Persado Raises $21 Million to Replace Human Copywriters … [Continue reading]