Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
We're at the start of the Lunar (Chinese) New Year (19 February is the first day of the new year). The "Year Of The Horse" has just ended... ...but in the West there's some confusion over what this New Year should be called. Some say it's the … [Continue reading]
I wasn't going to post anything this Valentine's Day... ...but the media is, naturally, chock-full of romance-themed articles like "100 best love songs of all time" in the UK "Daily Telegraph" which did remind me of this genuine classic ... And for … [Continue reading]
I confess I was in two minds about whether to comment about the "50 Shades Of Grey" phenomenon... ...but given the blanket media coverage this week ahead of the film's release (conveniently timed for Valentine's Day...a nice marketing touch) I … [Continue reading]
...most likely won't help sales or profits (although it might well gain plaudits and awards for the agency). The video below has become something of an internet sensation. Launched on YouTube on 27th January (2015) as I write this it has already … [Continue reading]
Time to look ahead at the month of March 2015 at the events anniversaries and holidays that we can use to build a marketing campaign, product launch or promotion around. The main occasion of general interest is St Patrick’s Day on March 17. Plenty … [Continue reading]