Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
This book review covers the 2nd Edition of No B.S. Direct Marketing by Dan Kennedy…more fully, “Direct Marketing For Non-Direct Marketing Businesses”. Let’s clarify that last point. Traditionally, “Direct Marketing Businesses” have been defined as … [Continue reading]
ANZAC Day, April 25, this year 2015 marks the 100th anniversary of the World War 1 landings at Gallipoli... ...and a campaign that ultimately ended in defeat for the Western Allies. In Australia and New Zealand, this day is perhaps the most sacred … [Continue reading]
A full and very informative meeting of the GKIC London Chapter this month on 21 April at "The Happenstance" near the magnificent St Paul's cathedral. Three guest speaker plus the always insightful David White. David kicked off the afternoon talking … [Continue reading]
There seems to be a collective anxiety in the world of marketing as business owners and managers ask themselves... 1. Do I need to be involved in social media? 2. If so, how do I do that? Or, in the case of the second question, of the numerous … [Continue reading]
May 2015 is approaching… …so time for smart marketers to plan ahead and look at some of the holidays, events and anniversaries in the coming month that can be used as part of an “event driven marketing” strategy. You can then use these ideas to put … [Continue reading]