Time for our regular look ahead…this time at the month of July 2015. Let’s take a look at the coming month for events, occasions, holidays and anniversaries that can form the basis for a marketing campaign or promotion and that you can use to create … [Continue reading]
GKIC London Chapter – Meeting 19 May 2015
The May 2015 meeting of the GKIC London Chapter took place on Tuesday 19th at "The Happenstance" near St. Paul's in London. David White kicked off the meeting with a presentation covering... ..."3 Reasons Everybody Should Be An Info-Marketer". The … [Continue reading]
Looking Ahead – Marketing Calendar June 2015
The month of June is approaching… …that means we’re almost halfway through the year 2015! That in itself can be used as the basis for a marketing promotion… …along with the other holidays and events that fall in the coming month... ...to create … [Continue reading]
No B.S. Direct Marketing – Book Review
This book review covers the 2nd Edition of No B.S. Direct Marketing by Dan Kennedy…more fully, “Direct Marketing For Non-Direct Marketing Businesses”. Let’s clarify that last point. Traditionally, “Direct Marketing Businesses” have been defined as … [Continue reading]
ANZAC Day 2015
ANZAC Day, April 25, this year 2015 marks the 100th anniversary of the World War 1 landings at Gallipoli... ...and a campaign that ultimately ended in defeat for the Western Allies. In Australia and New Zealand, this day is perhaps the most sacred … [Continue reading]