For various reasons (urgent client work and then being away on holidays) I've missed the last two meetings of the GKIC London Chapter. So, it was good to be able to attend the October meeting at our current home "The Happenstance" on Ludgate … [Continue reading]
Looking Ahead – Marketing Calendar November 2015
Here’s the regular look ahead… …this time at the coming month of November 2015… …for events, occasions and anniversaries to use for campaigns and promotions in your marketing calendar November 2015. FIRST…a reminder that the end of the year and … [Continue reading]
Brand Building By Direct Marketing
It might sometimes seem that brand building and direct response marketing are mutually exclusive, even diametrically opposed forms of marketing. And there is an element of truth in that, when you consider modern day brand building as practiced by … [Continue reading]
Looking Ahead – Marketing Calendar October 2015
Here's the look ahead at the month of October 2015 and some of the events, anniversaries and occasions that savvy marketers can use as the basis and reason for an event-driven promotion... ...to create your own marketing calendar October 2015. Of … [Continue reading]
Looking Ahead – Marketing Calendar September 2015
A warm welcome to the “Looking Ahead” feature where we consider the coming month… …and the events, occasions, anniversaries and holidays that smart direct response marketers can use as the foundation for event-driven marketing promotions in a … [Continue reading]