Christmas and the New Year are fast approaching. Next week sees the "Thanksgiving" holiday in the USA and "Black Friday" on November 27, which seems to have become a world-wide phenomenon in recent years. This traditionally marks the start of the … [Continue reading]
Looking Ahead – Marketing Calendar December 2015
Time to look ahead and consider what’s available to the smart direct response marketer to create… …a marketing calendar December 2015. That is to say, occasions, events and anniversaries that we can use as the building block for marketing campaigns … [Continue reading]
Halloween And The Curse Of Zombie Marketing
This Halloween 2015 there's plenty in the world of marketing to get "spooked" about. The ghost of the great Claude Hopkins probably still wanders the land wondering what happened to "Scientific Advertising"... ...and would David Ogilvy even … [Continue reading]
GKIC London Chapter – Meeting 20 October 2015
For various reasons (urgent client work and then being away on holidays) I've missed the last two meetings of the GKIC London Chapter. So, it was good to be able to attend the October meeting at our current home "The Happenstance" on Ludgate … [Continue reading]
Looking Ahead – Marketing Calendar November 2015
Here’s the regular look ahead… …this time at the coming month of November 2015… …for events, occasions and anniversaries to use for campaigns and promotions in your marketing calendar November 2015. FIRST…a reminder that the end of the year and … [Continue reading]