Here’s our regular look ahead at the coming month, April 2016… …and the events, holidays and anniversaries that a smart marketer can use as the foundation for an event-driven campaign or marketing promotion. The most prominent event of general … [Continue reading]
Three Ways To Increase Customer Average Value
At the February 2016 meeting of the GKIC London Chapter, the main presentation from David White was... "Three Ways To Increase The Average Value Of A Customer" Increasing the average value of an existing customer should be a priority for most … [Continue reading]
Looking Ahead – Marketing Calendar March 2016
Time to look ahead at the month of March 2016 at the events anniversaries and holidays that we can use to build a marketing calendar March 2016 for campaigns, product launches or promotions. The main occasion of general interest is St Patrick’s Day … [Continue reading]
Looking Ahead – Marketing Calendar February 2016
Let’s take a look at the coming month of February 2016 for the various holidays, events and anniversaries that smart marketers can use as the basis for a promotion or campaign and to create a marketing calendar February 2016. And although we’re … [Continue reading]
Looking Ahead – Marketing Calendar January 2016
2015 is not yet over...we still have Christmas and the New Year to enjoy... ...but it's not too soon to get started on putting together a marketing calendar January 2016. So let’s take a look ahead at some of the events, anniversaries and other … [Continue reading]