Watching the Rio Olympics in August, I was struck by just how persistent (indeed aggressive) some of the Gold Medal winners had to be. For example, 58 year-old Nick Skelton who won Gold in the Individual Show Jumping for Team GB has been to SEVEN … [Continue reading]
Looking Ahead – Marketing Calendar October 2016
Here’s the look ahead at the month of October 2016 and some of the events, anniversaries and occasions that savvy marketers can use as the basis and reason for an event-driven promotion… …to create your own marketing calendar October 2016. Of … [Continue reading]
Brexit, Donald Trump and What It All Means For Marketers…
There seems to be a disturbance in “The Force”! Strange events are occurring. For example, in a referendum on June 23, the people of the UK voted to leave the European Union, despite the government, most of the mainstream media and the vast majority … [Continue reading]
Looking Ahead – Marketing Calendar September 2016
A warm welcome to the “Looking Ahead” feature where we consider the coming month… …and the events, occasions, anniversaries and holidays that smart direct response marketers can use as the foundation for event-driven marketing promotions in a … [Continue reading]
Why Smart (Info) Marketers Should (Mostly) Avoid The Pokemon Go Craze…
If you're on any kind of marketing (especially internet marketing) lists...then this week you've most likely been bombarded with emails carrying subject lines like... "How To Instantly Cash In On The Pokemon Go Craze" ...and often starting out with … [Continue reading]