The great Tom Fishburne (marketoonist.com) draws attention to great unease over marketing ROI in some quarters of mainstream marketing land... "Marketers are facing increasing pressure to demonstrate ROI, but giving a simple answer to the ROI … [Continue reading]
Looking Ahead – Marketing Calendar June 2016
With the month of June is approaching… …we’re almost halfway through the year 2016! That in itself can be used as the basis for a marketing promotion… …along with the other holidays and events that fall in the coming month… …to create your own … [Continue reading]
Looking Ahead – Marketing Calendar May 2016
May 2016 is approaching… …so time for smart marketers to plan ahead and look at some of the holidays, events and anniversaries in the coming month that can be used as part of an “event driven marketing” strategy. You can then use these ideas to put … [Continue reading]
Social Media Marketing And The Fading Shiny Object
Another delightful cartoon from the great Tom Fishburne...cruelly pointing out a reality of modern day marketing. Worth reading the full post at social marketing hype. In fact, Tom is a little more sympathetic to social media marketing than the … [Continue reading]