In the UK, once Halloween and Bonfire Night are out of the way, retailers go into full "Christmas Marketing" mode. Part of that is the release of Christmas TV ads. Christmas TV Ads have been around since the beginning of TV but, in the UK at least, … [Continue reading]
Marketing Thoughts About Marks & Spencer Restructuring
UK retail giant Marks & Spencer ("M&S") recently announced its latest plan to reverse a long decline in financial performance... "M&S has confirmed it will close 30 UK stores and retreat from 10 countries as it embarks on a sweeping … [Continue reading]
Any Lessons From The ‘Trumpquake’ For Marketers?
I think it's fair to say that Donald Trump's victory in the recent US Presidential Election caught most people by surprise. Indeed, large sections of the mainstream media and most political pundits are wondering "What the hell just happened?" and … [Continue reading]
Looking Ahead – Marketing Calendar December 2016
Time to look ahead and consider what’s available to the smart direct response marketer to create… …a marketing calendar for December 2016. That is to say, occasions, events and anniversaries that we can use as the building block for marketing … [Continue reading]
Halloween 2016…Recurring Marketing Nightmares…
Once again Halloween draws near... ...that time of year when the veil between our world and the world beyond draws back a little. Strange events, ghostly figures and...disturbances...are in evidence. Nightmares may disturb the sleep of … [Continue reading]