Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
Christmas 2016 is almost upon us and over the past year the great Tom Fishburne has entertained us with a witty look at contemporary marketing. As the year draws to a close here's his latest cartoon, one with a Christmas flavour... Read the whole … [Continue reading]
2016 is not yet over…we still have Christmas and the New Year to enjoy… …but it’s not too soon to get started on putting together a marketing calendar January 2017. So let’s take a look ahead at some of the events, anniversaries and other occasions … [Continue reading]
In the UK, once Halloween and Bonfire Night are out of the way, retailers go into full "Christmas Marketing" mode. Part of that is the release of Christmas TV ads. Christmas TV Ads have been around since the beginning of TV but, in the UK at least, … [Continue reading]
UK retail giant Marks & Spencer ("M&S") recently announced its latest plan to reverse a long decline in financial performance... "M&S has confirmed it will close 30 UK stores and retreat from 10 countries as it embarks on a sweeping … [Continue reading]
I think it's fair to say that Donald Trump's victory in the recent US Presidential Election caught most people by surprise. Indeed, large sections of the mainstream media and most political pundits are wondering "What the hell just happened?" and … [Continue reading]