There seems to be a disturbance in “The Force”! Strange events are occurring. For example, in a referendum on June 23, the people of the UK voted to leave the European Union, despite the government, most of the mainstream media and the vast majority … [Continue reading]
Looking Ahead – Marketing Calendar September 2016
A warm welcome to the “Looking Ahead” feature where we consider the coming month… …and the events, occasions, anniversaries and holidays that smart direct response marketers can use as the foundation for event-driven marketing promotions in a … [Continue reading]
Why Smart (Info) Marketers Should (Mostly) Avoid The Pokemon Go Craze…
If you're on any kind of marketing (especially internet marketing) lists...then this week you've most likely been bombarded with emails carrying subject lines like... "How To Instantly Cash In On The Pokemon Go Craze" ...and often starting out with … [Continue reading]
Looking Ahead – Marketing Calendar August 2016
Welcome to this month’s “Looking Ahead” feature. Here we’ll review events, occasions, holidays and anniversaries that you can use to build your event-driven marketing calendar August 2016. The standout event this month has to be the 2016 Summer … [Continue reading]
Looking Ahead – Marketing Calendar July 2016
Time for our regular look ahead…this time at the month of July 2016. Let’s take a look at the coming month for events, occasions, holidays and anniversaries that can form the basis for a marketing campaign or promotion and that you can use to create … [Continue reading]