I was very sad to hear that copywriter Scott Haines passed away recently after suffering a stroke on Christmas Day. Scott was well known and highly regarded in the direct response community. He cut his teeth working with the legendary Gary Halbert … [Continue reading]
Looking Ahead – Marketing Calendar February 2017
Let’s take a look at the coming month of February 2017 for the various holidays, events and anniversaries that smart marketers can use as the basis for a promotion or campaign and to create a marketing calendar for February 2017. Valentine's Day … [Continue reading]
2016…A Selection Of Worthwhile Marketing and Business Books…
Looking back over the past 12 months, here is a selection of books that practitioners of direct response marketing and advertising will find of interest and value. In the "No B.S." range from Dan Kennedy came this offering... No B.S. Guide to … [Continue reading]
A Selection Of Christmas Marketing Cartoons…
Christmas 2016 is almost upon us and over the past year the great Tom Fishburne has entertained us with a witty look at contemporary marketing. As the year draws to a close here's his latest cartoon, one with a Christmas flavour... Read the whole … [Continue reading]
Looking Ahead – Marketing Calendar January 2017
2016 is not yet over…we still have Christmas and the New Year to enjoy… …but it’s not too soon to get started on putting together a marketing calendar January 2017. So let’s take a look ahead at some of the events, anniversaries and other occasions … [Continue reading]