Looking back over the past 12 months, here is a selection of books that practitioners of direct response marketing and advertising will find of interest and value. In the "No B.S." range from Dan Kennedy came this offering... No B.S. Guide to … [Continue reading]
A Selection Of Christmas Marketing Cartoons…
Christmas 2016 is almost upon us and over the past year the great Tom Fishburne has entertained us with a witty look at contemporary marketing. As the year draws to a close here's his latest cartoon, one with a Christmas flavour... Read the whole … [Continue reading]
Looking Ahead – Marketing Calendar January 2017
2016 is not yet over…we still have Christmas and the New Year to enjoy… …but it’s not too soon to get started on putting together a marketing calendar January 2017. So let’s take a look ahead at some of the events, anniversaries and other occasions … [Continue reading]
Christmas 2016 UK TV Ads…Humbug?
In the UK, once Halloween and Bonfire Night are out of the way, retailers go into full "Christmas Marketing" mode. Part of that is the release of Christmas TV ads. Christmas TV Ads have been around since the beginning of TV but, in the UK at least, … [Continue reading]
Marketing Thoughts About Marks & Spencer Restructuring
UK retail giant Marks & Spencer ("M&S") recently announced its latest plan to reverse a long decline in financial performance... "M&S has confirmed it will close 30 UK stores and retreat from 10 countries as it embarks on a sweeping … [Continue reading]