"Having a laugh" 1. When someone is being inconvenient, or taking advantage of someone else 2. To insult someone and then claim it was a joke ( The catchphrase of Andy Millman's (Ricky Gervais) in the tv-show-within-a-tv-show, "When the Whistle … [Continue reading]
Looking Ahead – Marketing Calendar April 2017
Here’s our regular look ahead at the coming month, April 2017… …and the events, holidays and anniversaries that a smart marketer can use as the foundation for an event-driven campaign or marketing promotion. Easter falls late this year...14 -17 … [Continue reading]
The Return Of Analog (Marketing)?
The book "The Revenge Of Analog"... [amazon_link asins='1610395719' template='ProductCarousel' store='maximresulcop-21' marketplace='UK' link_id=''] ...has been attracting a lot of attention and favourable reviews both in the general media and … [Continue reading]
Looking Ahead – Marketing Calendar March 2017
Time to look ahead at the month of March 2017 at the events anniversaries and holidays that we can use to build a marketing calendar March 2017 for campaigns, product launches or promotions. The main occasion of general interest is St Patrick’s Day … [Continue reading]
Interview On Copywriting With The Late Scott Haines
I was very sad to hear that copywriter Scott Haines passed away recently after suffering a stroke on Christmas Day. Scott was well known and highly regarded in the direct response community. He cut his teeth working with the legendary Gary Halbert … [Continue reading]