Ace copywriter and marketer Ray Edwards is a smart guy and no slouch when it comes to the internet. So why is he planning to send out his upcoming newsletter in PRINT form through (gasp!) the mail??? Here's what Ray has to … [Continue reading]
Looking Ahead – Marketing Calendar August 2017

Welcome to this month’s “Looking Ahead” feature. Here we’ll review events, occasions, holidays and anniversaries that you can use to build your event-driven marketing calendar August 2017. There are no major holidays this month. In the northern … [Continue reading]
Looking Ahead – Marketing Calendar July 2017

Time for our regular look ahead…this time at the month of July 2017. Let’s take a look at the coming month for events, occasions, holidays and anniversaries that can form the basis for a marketing campaign or promotion and that you can use to create … [Continue reading]
Looking Ahead – Marketing Calendar June 2017

With the month of June is approaching… …we’re almost halfway through the year 2017! That in itself can be used as the basis for a marketing promotion… …along with the other holidays and events that fall in the coming month… …to create your own … [Continue reading]
Looking Ahead – Marketing Calendar May 2017

May 2017 is approaching… …so time for smart marketers to plan ahead and look at some of the holidays, events and anniversaries in the coming month that can be used as part of an “event driven marketing” strategy. You can then use these ideas to put … [Continue reading]