The book "The Revenge Of Analog"... [amazon_link asins='1610395719' template='ProductCarousel' store='maximresulcop-21' marketplace='UK' link_id=''] ...has been attracting a lot of attention and favourable reviews both in the general media and … [Continue reading]
Looking Ahead – Marketing Calendar March 2017
Time to look ahead at the month of March 2017 at the events anniversaries and holidays that we can use to build a marketing calendar March 2017 for campaigns, product launches or promotions. The main occasion of general interest is St Patrick’s Day … [Continue reading]
Interview On Copywriting With The Late Scott Haines
I was very sad to hear that copywriter Scott Haines passed away recently after suffering a stroke on Christmas Day. Scott was well known and highly regarded in the direct response community. He cut his teeth working with the legendary Gary Halbert … [Continue reading]
Looking Ahead – Marketing Calendar February 2017
Let’s take a look at the coming month of February 2017 for the various holidays, events and anniversaries that smart marketers can use as the basis for a promotion or campaign and to create a marketing calendar for February 2017. Valentine's Day … [Continue reading]
2016…A Selection Of Worthwhile Marketing and Business Books…
Looking back over the past 12 months, here is a selection of books that practitioners of direct response marketing and advertising will find of interest and value. In the "No B.S." range from Dan Kennedy came this offering... No B.S. Guide to … [Continue reading]