Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
We've just seen the latest orgy of self-indulgence from "Big Advertising" at Super Bowl 52. Great game apparently (I confess I'm not a fan of NFL) and the ads shown over the course of the game have become a major talking point. However, it seems … [Continue reading]
Let’s take a look at the coming month of February 2018 for the various holidays, events and anniversaries that smart marketers can use as the basis for a promotion or campaign and to create a marketing calendar for February 2018. Valentine’s Day … [Continue reading]
Many direct response marketers and copywriters make use of stories in both sales copy and marketing in general. The advantages are many... It helps cut through the marketing clutter You can create a stronger emotional connection with your … [Continue reading]
2017 is not yet over…we still have Christmas and the New Year to enjoy… …but it’s not too soon to get started on putting together a marketing calendar for January 2018. So let’s take a look ahead at some of the events, anniversaries and other … [Continue reading]
As a follow up to this month's “Looking Ahead – Marketing Calendar December 2017” feature, here’s a reposting of a special guest post that has proved popular since it was originally published some years ago on the "Total Package" site (sadly no … [Continue reading]