Here’s the regular look ahead… …this time at the coming month of November 2017… …for events, occasions and anniversaries to use for campaigns and promotions in your marketing calendar November 2017. FIRST…a reminder that the end of the year and … [Continue reading]
Looking Ahead – Marketing Calendar October 2017
Here’s the look ahead at the month of October 2017 and some of the events, anniversaries and occasions that savvy marketers can use as the basis and reason for an event-driven promotion… …to create your own marketing calendar October 2017. Of … [Continue reading]
Looking Ahead – Marketing Calendar September 2017
A warm welcome to the “Looking Ahead” feature where we consider the coming month… …and the events, occasions, anniversaries and holidays that smart direct response marketers can use as the foundation for event-driven marketing promotions in a … [Continue reading]
The Hidden Costs of Digital Media For Marketers
Ace copywriter and marketer Ray Edwards is a smart guy and no slouch when it comes to the internet. So why is he planning to send out his upcoming newsletter in PRINT form through (gasp!) the mail??? Here's what Ray has to … [Continue reading]
Looking Ahead – Marketing Calendar August 2017
Welcome to this month’s “Looking Ahead” feature. Here we’ll review events, occasions, holidays and anniversaries that you can use to build your event-driven marketing calendar August 2017. There are no major holidays this month. In the northern … [Continue reading]