https://youtu.be/AXCTMGYUg9A I was a little surprised, and delighted to see a movie made recently about legendary showman and pioneering marketer P.T. Barnum. The Greatest Showman [DVD] [2017] Now, Barnum is a somewhat misunderstood … [Continue reading]
Looking Ahead – Marketing Calendar March 2108
Time to look ahead at the month of March 2018 at the events anniversaries and holidays that we can use to build a marketing calendar for campaigns, product launches or promotions. The main occasion of general interest is St Patrick’s Day on March … [Continue reading]
Super Bowl Madness 2018
We've just seen the latest orgy of self-indulgence from "Big Advertising" at Super Bowl 52. Great game apparently (I confess I'm not a fan of NFL) and the ads shown over the course of the game have become a major talking point. However, it seems … [Continue reading]
Loooking Ahead – Marketing Calendar February 2018
Let’s take a look at the coming month of February 2018 for the various holidays, events and anniversaries that smart marketers can use as the basis for a promotion or campaign and to create a marketing calendar for February 2018. Valentine’s Day … [Continue reading]
Marketing Stories – Goodbye 2017. Hello 2018.
Many direct response marketers and copywriters make use of stories in both sales copy and marketing in general. The advantages are many... It helps cut through the marketing clutter You can create a stronger emotional connection with your … [Continue reading]