Let’s take a look at the coming month of February 2018 for the various holidays, events and anniversaries that smart marketers can use as the basis for a promotion or campaign and to create a marketing calendar for February 2018. Valentine’s Day … [Continue reading]
Marketing Stories – Goodbye 2017. Hello 2018.
Many direct response marketers and copywriters make use of stories in both sales copy and marketing in general. The advantages are many... It helps cut through the marketing clutter You can create a stronger emotional connection with your … [Continue reading]
Looking Ahead – Marketing Calendar January 2018
2017 is not yet over…we still have Christmas and the New Year to enjoy… …but it’s not too soon to get started on putting together a marketing calendar for January 2018. So let’s take a look ahead at some of the events, anniversaries and other … [Continue reading]
Looking Ahead – Marketing Calendar December 2017
Time to look ahead and consider what’s available to the smart direct response marketer to create… …a marketing calendar for December 2017. That is to say, occasions, events and anniversaries that we can use as the building block for marketing … [Continue reading]