May 2018 is approaching… …so time for smart marketers to plan ahead and look at some of the holidays, events and anniversaries in the coming month that can be used as part of an “event driven marketing” strategy. You can then use these ideas to put … [Continue reading]
Looking Ahead – Marketing Calendar April 2018
Here’s our regular look ahead at the coming month, April 2018… …and the events, holidays and anniversaries that a smart marketer can use as the foundation for an event-driven campaign or marketing promotion. This year Easter straddles March and … [Continue reading]
The Greatest Marketing Showman
https://youtu.be/AXCTMGYUg9A I was a little surprised, and delighted to see a movie made recently about legendary showman and pioneering marketer P.T. Barnum. The Greatest Showman [DVD] [2017] Now, Barnum is a somewhat misunderstood … [Continue reading]
Looking Ahead – Marketing Calendar March 2108
Time to look ahead at the month of March 2018 at the events anniversaries and holidays that we can use to build a marketing calendar for campaigns, product launches or promotions. The main occasion of general interest is St Patrick’s Day on March … [Continue reading]
Super Bowl Madness 2018
We've just seen the latest orgy of self-indulgence from "Big Advertising" at Super Bowl 52. Great game apparently (I confess I'm not a fan of NFL) and the ads shown over the course of the game have become a major talking point. However, it seems … [Continue reading]