Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
A warm welcome to the “Looking Ahead” feature where we consider the coming month… …and the events, occasions, anniversaries and holidays that smart direct response marketers can use as the foundation for event-driven marketing promotions in a … [Continue reading]
NOTE: For readers not familiar with corporate jargon... ROI stands for "Return on Investment" CMO stands for "Chief Marketing Officer" CFO stands for "Chief Financial Officer" EBITDA stands for "Earnings Before Interest, Tax, Depreciation and … [Continue reading]
Welcome to this month’s “Looking Ahead” feature. Here we’ll review events, occasions, holidays and anniversaries that you can use to build your event-driven marketing calendar August 2018. There are no major holidays this month. In the northern … [Continue reading]
Seen this ad at the movies a few times recently. I confess it had me wondering what it was all about... https://youtu.be/079qcLQkq1M When I first saw this, my initial thoughts were that it was a trailer for some kind of "Villagers abducted by … [Continue reading]
Time for our regular look ahead…this time at the month of July 2018. Let’s take a look at the coming month for events, occasions, holidays and anniversaries that can form the basis for a marketing campaign or promotion and that you can use to create … [Continue reading]