NOTE: For readers not familiar with corporate jargon... ROI stands for "Return on Investment" CMO stands for "Chief Marketing Officer" CFO stands for "Chief Financial Officer" EBITDA stands for "Earnings Before Interest, Tax, Depreciation and … [Continue reading]
Looking Ahead – Marketing Calendar August 2018
Welcome to this month’s “Looking Ahead” feature. Here we’ll review events, occasions, holidays and anniversaries that you can use to build your event-driven marketing calendar August 2018. There are no major holidays this month. In the northern … [Continue reading]
(Differing) Perceptions In Marketing
Seen this ad at the movies a few times recently. I confess it had me wondering what it was all about... https://youtu.be/079qcLQkq1M When I first saw this, my initial thoughts were that it was a trailer for some kind of "Villagers abducted by … [Continue reading]
Looking Ahead – Marketing Calendar July 2018
Time for our regular look ahead…this time at the month of July 2018. Let’s take a look at the coming month for events, occasions, holidays and anniversaries that can form the basis for a marketing campaign or promotion and that you can use to create … [Continue reading]
Looking Ahead – Marketing Calendar June 2018
With the month of June is approaching… …we’re almost halfway through the year 2018! That in itself can be used as the basis for a marketing promotion… …along with the other holidays and events that fall in the coming month… …to create your own … [Continue reading]