We tend to assume that things get better over time... ...but that's not always the case. Even in the world of business where one would have thought that there would be a very strong incentive to continually increase effectiveness. Take … [Continue reading]
2018 – More Ideas for Christmas and New Year Promotions
As a follow up to this month’s “Looking Ahead – Marketing Calendar December 2018” feature, here’s a reposting of a special guest post that has proved popular since it was originally published some years ago on the “Total Package” site (sadly no … [Continue reading]
Looking Ahead – Marketing Calendar December 2018
Time to look ahead and consider what’s available to the smart direct response marketer to create… …a marketing calendar for December 2018. That is to say, occasions, events and anniversaries that we can use as the building block for marketing … [Continue reading]
Halloween 2018…the (Marketing) Horror!
Once again Halloween draws near… …that time of year when the barrier between our world and the worlds beyond becomes a little thinner. It is often a time of strange events... ...that may produce a sense of horror! Indeed, in 2018 marketers might … [Continue reading]
Looking Ahead – Marketing Calendar November 2018
Here’s the regular look ahead… …this time at the coming month of November 2018… …for events, occasions and anniversaries to use for campaigns and promotions in your marketing calendar for November 2018. FIRST…a reminder that the end of the year … [Continue reading]