? Gillette has been in the news lately... ...with a storm of controversy over its latest ad campaign. The company has this to say... … [Continue reading]
Looking Ahead – Marketing Calendar February 2019
Let’s take a look at the coming month of February 2019 for the various holidays, events and anniversaries that smart marketers can use as the basis for a promotion or campaign and to create a marketing calendar for February 2019. Valentine’s Day … [Continue reading]
Planning Your Business and Personal Success in 2019
Christmas will soon be with us...and I hope that any seasonal promotions in progress are going well. After Christmas, of course, the New Year of 2019 will soon be with us. You may already be planning for the year ahead… …or you might … [Continue reading]
Are You Missing Out On This Important Market?
The cartoon ("aging in advertising") from the great Tom Fishburne at the top of this post captures a key point from this article... "Investing in longer lives will lift your portfolio" ...in a recent issue of "MoneyWeek" magazine. The broad themes of … [Continue reading]
Looking Ahead – Marketing Calendar January 2019
2018 is not yet over…we still have Christmas and the New Year to enjoy… …but it’s not too soon to get started on putting together a marketing calendar for January 2019. So let’s take a look ahead at some of the events, anniversaries and other … [Continue reading]