Once again Halloween draws near… …that time of year when the barrier between our world and the worlds beyond becomes a little thinner. It is often a time of strange events... ...that may produce a sense of horror! Indeed, in 2018 marketers might … [Continue reading]
Looking Ahead – Marketing Calendar November 2018
Here’s the regular look ahead… …this time at the coming month of November 2018… …for events, occasions and anniversaries to use for campaigns and promotions in your marketing calendar for November 2018. FIRST…a reminder that the end of the year … [Continue reading]
Groupon Revisited 2018
I was listening to a No B.S. Inner Circle "What's Working Now" interview with Bruce and Josh Hudson recently. The Hudsons run a photography business that they describe as primarily "creating and selling large family wall decor". I was intrigued when … [Continue reading]
Looking Ahead – Marketing Calendar October 2018
Here’s the look ahead at the month of October 2018 and some of the events, anniversaries and occasions that savvy marketers can use as the basis and reason for an event-driven promotion… …to create your own marketing calendar for October 2018. Of … [Continue reading]
Looking Ahead – Marketing Calendar September 2018
A warm welcome to the “Looking Ahead” feature where we consider the coming month… …and the events, occasions, anniversaries and holidays that smart direct response marketers can use as the foundation for event-driven marketing promotions in a … [Continue reading]